How a lead generation Chatbot helps Businesses?

Lead generation bots are chatbots (AI NLP bots or rule-based bots) that are designed to identify potential customers, initiate their interest in products or services offered by the business, and/or cultivate the relationship with the prospect. Such bots use a conversational approach to marketing, collecting client information, and offering business or product information in return. The current way of collecting leads: 

Consider the present way of collecting and qualifying leads for prospective SaaS customers. It typically involves :

• Creating dedicated landing pages.
• Investing in SEO, PPC, and social ads to urge traffic to those pages.
• Offering a value-added download on these pages via a lead form.
• Capturing lead contact information - name, email, telephone number, etc.
• Following up with the lead through a sequence of nurturing emails.
• Phoning the more 'engaged' results in close sales.

Hence, using a chatbot for lead generation can be a fantastic way to improve how effectively potential customers interact with your business. With the ability to reach a huge amount of people without impacting your staff’s ability to work effectively, a thorough and well-developed chatbot service can surely help a business raise.